Your family stays yours.

Grow Reel helps you keep and share photos of your baby, pet or bump. We collect only what we need to provide the app and private family sharing.

Photos and words are encrypted

Photos, thumbnails, captions, little-one details, display names and replies are end-to-end encrypted on your device before upload. Your family key is shared through the private fragment of an invitation link, which is not sent to our server. We cannot see or decrypt your photos or these text fields. Family members with access can save what you share; removing them cannot erase copies they already saved.

What our server stores

Our Cloudflare service stores encrypted files and text, account and member identifiers, Apple account identifiers, device public keys, hashed session and invitation tokens, sharing permissions, key epochs, encrypted key wraps, timestamps, slot identifiers and reaction types. It may process IP addresses for request protection. Device notification tokens are stored when you enable notifications. These metadata are not end-to-end encrypted.

For a new-month notification, your device may send a short plaintext notification title. It is forwarded to Apple for delivery and is not stored by Grow Reel. Other notifications use generic text. Avoid including private details in a notification title.

Apple sign-in and purchases

Owners sign in with Apple. We verify the identity token and retain the Apple identifier to restore the account; invited family members do not need an Apple account. Apple processes payments. RevenueCat manages purchases and entitlements and receives purchase identifiers and paywall interaction information. We do not receive your payment card details. Apple and RevenueCat process their data under their own privacy policies.

No ads or tracking

We do not sell personal information, show advertising, or use advertising trackers. There are no analytics SDKs besides RevenueCat. The website uses browser storage for your session and private cryptographic keys, not tracking cookies. Use a private device for your family album.

Your choices and deletion

You choose who can view each little one and who can add photos. You can revoke invitations, remove members, export your photos, or delete your account in the app. Account deletion removes your family's server records and encrypted files within 24 hours. Copies saved to devices, exported to other apps, or held by family members are outside our control. Apple purchase records may remain under Apple's retention requirements. Deleting the app or account does not cancel an Apple subscription.

Children and family photos

Grow Reel is operated by parents and adult family members. Children do not need accounts. Only upload photos and personal information you have permission to share.

Contact

For privacy requests, access or deletion help, email support@growreel.app. We will update this page when our practices change.